SBC Advertising did an incredible Rebranding of Fashion Week Columbus 2015, and they put together a team to promote the event.

I Designed the 2015 Fashion Week Columbus Event Program, along with Instagram Ads and CRM.

Credits:
Executive Director - Tommy McClure
Vice President - Whitney Kaczor
Style Director - Nia Noelle
Photographer - Scott Cunningham
Creative Direction - Lance Dooley
Copywriter - Kelsey Eliason
Account Manager - Elizabeth Seitz
Account Executive - Shelly Dooley
Art Direction - Melody Davy
Design / Art Direction - Mike West

Logo design for A THREAD of Hope, a fall fashion presentation benefitting Sam’s Fans, a charity started by Nikki McCarthy, in memory of her daughter Sam. Sam loved ladybugs. Hosted by THREAD, a carefully curated global lifestyle boutique located in Grandview and Dublin, Ohio.

shopthreadonline.com

The Arts & College Preparatory Academy is a unique high school with a curriculum that has a strong foundation in the arts. With culture of inclusiveness and respect, students test scores are exemplary. ACPA received a grant to teach their methods to public schools. I designed and hand-painted their logo; designed their stationery and business cards.

Recognition: 2 AIM Awards.
Credits: Art Direction, Illustration, Branding and Identity

Porter Wright's attorneys have deep roots in legal knowledge and talent. I illustrated a tree which struck a balance between traditional and a fresh, modern aesthetic.

The roots were customized with areas of expertise in each ad for the city the ad appeared. I designed web banners, equity ads, conceptual ads and collateral. I researched, bought stock art and did the retouching for each concept.

EXPRESS Outdoor Advertising. At Express I designed all outdoor advertisements. This included bus wraps, concert venues, train stations and billboards. They appeared in all major cities - New York, Los Angeles and Chicago, some in Philadelphia.

The Limited pop-up mailer designs. I was responsible for all collateral including seasonal monthly mailers, special grand opening mailers and the credit card program. I worked closely with our Production Manager, and I illustrated comps and schematics for a printer who specialized in designing pop-up mailers.

Fashion Week Columbus gave out special cookies with the designer's names printed on the frosting. Their designs were delicious.

Photographer - Scott Cunningham

EXPRESS SXSW Coachella Music Festival Illustration. I modified their campaign photography and picked up their logo. This logo was used as a backdrop for the curtains and panels in the VIP area.

The Limited Credit Card reissue program redesign. 3 black and white duotone photos for a timeless and classic approach. Simple and elegant.

Express Holiday 2010 pattern design for the shopping bag, gift boxes, gift card packaging, and mailers. I took the existing snowflake vector art and designed a dynamic pattern.

EXPRESSNEXT Loyalty Program design and production. We worked with an outside design vendor to polish the logo and I contributed a completely different concept. Very complex, with 4 tiers upon inception, but we managed to launch it.

The last frame is a fashion themed concept I illustrated and designed.

Credits: Design, Illustration, Concepting

Travel Suit Launch for The Limited. I designed hangtags, mailers, signage and store windows. With a very lean marketing department I had the opportunity to touch every facet of the brand launch.

Designed a variety of marketing campaigns for The Limited. I was responsible for all CRM mailers and store signage. Shown: The Little Black Dress, Fall Suiting store windows and signage, Grand Opening invitation based on the designs for the new flagship store, and the Holiday Mini-Catalog mailer.

Designed and Illustrated Infographics for Alliance Data. Designed New Business Proposals, Customer Research Reports, Market Research Reports, Sell Sheets and Power Point Presentations.

Designed The Limited Look Book. A store handout featuring suiting and wear-to-work. Brand development.

Designs for Bob Evans - Billboards, CRM, Menus and Banners

With an incredibly detailed and comprehensive official Cardinal Health Brand Style Guide, it was virtually impossible to execute designs with any screw-ups. The details are incredibly important. Proofing is the utmost priority within Cardinal Health.

The first design is a Value Link Brochure, the second group of designs are Customer Sell Sheets.

The anxious little baby girl is sitting on a pattern I illustrated.